In the current hectic work environment, vacations are often pushed off simply because people don’t have the time to plan a vacation and mistakenly believe that a travel agent is too expensive. With the help of effective email marketing software, you can provide vacation opportunities and suggestions to a wide database without breaking your marketing budget. Email newsletters and reminder emails can ignite the imagination of thousands of possible clients and demonstrate how useful and essential your services are.
Email newsletters can address a variety of different ideas at once, thereby attracting a wider audience than a more focused and rigid marketing campaign. In a newsletter, you can discuss affordable family vacations and discount last minute getaways as well as highlight luxury destinations, thus reaching clients of all economic levels. In addition, you can use the newsletter to provide travel tips and interesting stories, making the newsletter a pleasure to read so that your communications are not only looked for in the barrage of emails but also passed on to others.
Email marketing software also allows you to put a personal touch to your current client list by sending reminders for birthdays, anniversaries, or other information that you may have collected over the years. Do you have a client that loves going to St. Thomas? Then send them a note when there is a discount of airfare or specials at their favorite hotel. Perhaps you have a client with a large family? Send an email about family friendly locations. By setting up your database, you won’t have to go through your client list and make out individual emails. The email marketing software can distinguish who gets which emails based on how you set up your initial database – allowing you to concentrate on your clients rather than on hand-crafting each and every one of your email marketing campaigns.